Affordable Prices, Bright Smiles
Action offers high-quality products at the lowest prices, serving millions of customers every day.
We started with a small store in Enkhuizen, Netherlands, in 1993. Today, we have grown to over 3,000 stores across Europe, welcoming an average of 19.7 million customers each week.
Our stores offer 6,000 products across 14 different categories, continuously updated, high-quality, and with an increasing focus on sustainability.
With nearly 80,000 Action employees from 151 nationalities across 13 countries, we are dedicated to providing customers with products that make everyday life easier and more enjoyable.
